Hello beautiful people
How are you guys doing? The other day I attended the launch of online shopping portal – Luxehues , if you are following me on Snapchat (ruchijadhav) & Instagram you already know what exactly I’m talking about 🙂
So are you guys excited to know more about it? I already loved their idea about Luxehues. Make sure to read the details below, which will widen your knowledge about Luxehues
About Luxehues :
The Luxury Hues Group, a leading player with various businesses in the luxury space for over the last 6 years has now launched its new innovative venture in India over an e-commerce platform – Luxehues.com.
LuxeHues.com is an Online Portal exclusively showcasing the Affordable Luxury Brands of International Origin and Indian Designer brands.
The brands cut across a varied set of categories including but not limited to Apparels, Watches, Jewelry, Sports Accessories, Footwear, Eyewear, Handbags & Perfumes with focus on European & American Brands and Indian Designers
Luxehues works directly with Principal Brands, hence delivering significantly better value, quality and authenticity promise to its customers
Luxehues Positioning: The Unique Positioning of Luxehues.com allows brands to showcase their products and services exclusively on the platform and provide exciting offers for a limited period of time.
These are enabled by the three pillars of the Portal
Designers Section: The Designers section lists the leading Indian & International Designers showcasing their bespoke collections. Most of the products would be the limited edition ‘never seen before’ collection available for a limited period of time
Indian and International designers like Shantanu & Nikhil, Ashima Leena, Blues jewelry, Monisha Jaising, Rocky Star, Sanchita, Studio Tara, and Alpna Gujral are also associated with platform
Brands Section: All brands in this section have an exclusive page for the products. This ensures that all brands get the visibility without losing out on the individual identity. The brands are also listed by product categories in the subsequent sections.
Brands already associated with Luxehues.com are as like:SEIKO, SILVIO TOSSI, SWISSTEK, TAG Heuer, TISSOT, TW STEEL, TOBE, FCUK, Calvin Klein, GANT, Nautica Accutone, Anna Simona, Auluxe, AYSSE, BALLY, BRILLIER, CHRISTIAN VAN SANT, GUCCI, Java Plum, JIVAGO, OCEANAUT, PHILIP STEIN, POON Switzerland, PORSCHE DESIGN, ROMANSON,SEAPRO, SEGWAY, etc. and many more
Target Customer: Affluent customer tech savvy under the age group of 30plus, Residing in Metros & top tier II Cities, with a household income of 60 lacs, goes on International Holiday once a year, who is Brand conscious look for “best” and well thought of brands.
Mr.Amit Dutta (Joint Managing Director, LuxeHues.com) said during the launch”“the consumption and consumerism in the luxe segment is on a significant upward trajectory.Luxehues envisages enabling access to the affordable luxury & premium products at great value to the affluent Indian consumer”
Whilst speaking at the launch Mr. Peter Raj kapoor (Joint Managing Director, LuxeHues.com) said, “Luxehues offers a unique e-commerce platform as a bridge to luxury brands as well as premium ethnic wears, targeting an affluent segment of consumers.Luxehues.com offers participating brands a differentiated portal to clearly position themselves in a format they would feel most comfortable with”
About Luxehues Group
Luxury Hues Group (LH) business verticals are focused on partnering with organization offering premium product /services in India. LH provides a range of services including market assessment, profit pool estimation, product line assessment & straw man value proposition development, acquisition strategy, strategy for customer management & loyalty management for retail payments
business in Asia. LH has industry’s best talent pool with significant operating experience in various leadership roles in the retail payment business. LH harnesses this expertise with innovative thinking and critical market insights thereby delivering precise recommendations. LH looks at delivering customized solution tailor made to meetclient’s specific business objectives.
Check out their website – Luxehues
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